Max HeldMax Held

About Me

I build merch systems, brand worlds, and campaign photography for record labels, artists, and my own clothing line Forty West.

Syracuse University — iSchoolBusiness Innovation7 Years DesigningAGE 18

Table of Contents

MHD™ Max Held Designs/Graphic Design/Art Direction/Merch Systems/Photography/Syracuse, NY/MHD™ Max Held Designs/Graphic Design/Art Direction/Merch Systems/Photography/Syracuse, NY/
Designer & Rights Reserved/Max Held 2026/Designer & Rights Reserved/Max Held 2026/
01Label Merch — Freelance

Rich Amiri × Complete Control

"Color Me Green" Album Merch Concepts — Hired by Complete Control

I was directed to concept the full merch system for Rich Amiri's Color Me Green era.

Designer & Rights Reserved — Max Held 2026

02In-House Design — GoodTalk Records

GoodTalk Records

Clothing + Graphics — Staff Graphic Designer

I was the in-house and remote graphic designer for GoodTalk Records.

Howie Hoodie

Front / Back

A mascot hoodie made in solidarity to raise money and awareness for the ANTI-ICE general strike.

Designer & Rights Reserved — Max Held 2026

03Office Commission — GoodTalk Records

Joey Bada$$ — "1999" Gold Plaques

CUSTOM CERTIFIED-GOLD AWARD PLAQUES — DESIGNED BY ME

I designed two custom certified-gold plaques for the label's New York office.

Joey Bada$$ Righteous Minds certified gold plaque
Righteous Minds — Certified Gold
Joey Bada$$ x Capital STEEZ Survival Tactics certified gold plaque
Survival Tactics — Certified Gold

Designer & Rights Reserved — Max Held 2026

FortyWest™/New York/Paris/Tokyo/Berlin/FortyWest™/New York/Paris/Tokyo/Berlin/
04Personal Brand — Founder / Creative Director

Forty West

Everything shot, designed, produced locally, styled, and directed by me

Forty West is my own clothing brand. I design, direct, shoot, and produce all of it.

$75K+
In Sales
1,200+
Orders Shipped
4
Collections Released

BabyGothK Photoshoot

Dec 2025 — Quarante Collection

A distressed bootleg-luxury graphic for the Quarante drop, shot, styled, and directed by me.

BabyGothK Quarante collection photoshoot, beanie and cup
Quarante Collection — Look 1
BabyGothK Quarante collection photoshoot, seated by window
Quarante Collection — Look 2

Reflection Collection

Presale Shoot — Zion McWhorter

Reflection is built around one recurring piece, the Empress Scarf. Which was styled across the whole line.

Reflection collection, L.F.D shirt and Empress scarf
L.F.D Shirt / Empress Scarf
Reflection collection jewelry detail shots
Melody Bracelets / Reflection Necklace

Digital Love Collection

Shot by Eugene Gologursky

My first collection, Digital Love is inspired by the y2k crush and electronic love culture. Directed by me and shot by Eugene Gologursky.

Digital Love collection, laptop pose
Digital Love — Studio Look #1
Digital Love collection, backpack pose
Digital Love — Studio Look #2
Digital Love collection, cash in hand pose
Digital Love — Studio Look #3

First Collection // Digital Love

Launched July 30, 2025

The first full collection, the Digital Love drop. Five pieces, each capped at 150 units.

Digital Love collection flatlay of tees, pins, and lighter case
Perish Longsleeve / Sync Tee / Crush Tank

All Designed, Styled & Directed by Max Held

05Event Flyers — Freelance

Party Posters

Nightlife & Show Flyers — Designed by Me

I design event posters for NYC parties and shows.

A Boogie Wit Da Hoodie NYC
Next poster
Next poster

Designer & Rights Reserved — Max Held 2026