Max Held

I build merch systems, brand worlds, and campaign photography for record labels, artists, and my own clothing line Forty West.

Syracuse University — iSchool7 Years DesigningAGE 18

Table of Contents

MHD™ Max Held Designs/Graphic Design/Art Direction/Merch Systems/Photography/Syracuse, NY/MHD™ Max Held Designs/Graphic Design/Art Direction/Merch Systems/Photography/Syracuse, NY/

Designer & Rights Reserved/Max Held 2026/Designer & Rights Reserved/Max Held 2026/

Designer & Rights Reserved — Max Held 2026

FortyWest™/New York/Paris/Tokyo/Berlin/FortyWest™/New York/Paris/Tokyo/Berlin/

02Personal Brand — Founder / Creative Director

Forty West

Everything shot, designed, produced locally, styled, and directed by me

Forty West is my own clothing brand. I design, direct, shoot, and produce all of it.

$75K+

In Sales

1,200+

Orders Shipped

4

Collections Released

BabyGothK Photoshoot

Dec 2025 — Quarante Collection

A distressed bootleg-luxury graphic for the Quarante drop, shot, styled, and directed by me.

BabyGothK Quarante collection photoshoot, seated by window — Quarante Collection — Look 2

BabyGothK Quarante collection photoshoot, white longsleeve — Quarante Collection — Look 3

Reflection Collection

Presale Shoot — Zion McWhorter

Reflection is built around one recurring piece, the Empress Scarf. Which was styled across the whole line.

Reflection collection, L.F.D shirt and Empress scarf — L.F.D Shirt / Empress Scarf

Reflection collection jewelry detail shots — Melody Bracelets / Reflection Necklace

Digital Love Collection

Shot by Eugene Gologursky

My first collection, Digital Love is inspired by the y2k crush and electronic love culture. Directed by me and shot by Eugene Gologursky.

Digital Love collection, laptop pose — Digital Love — Studio Look #1

Digital Love collection, backpack pose — Digital Love — Studio Look #2

Digital Love collection, cash in hand pose — Digital Love — Studio Look #3

First Collection // Digital Love

Launched July 30, 2025

The first full collection, the Digital Love drop. Five pieces, each capped at 150 units.

Digital Love collection flatlay of tees, pins, and lighter case — Perish Longsleeve / Sync Tee / Crush Tank

All Designed, Styled & Directed by Max Held